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The Kelloggs Communication Scheme Marketing Essay Communication theory forms an constitutional part of the overall customer avail strategy and essential ensure consistency of message to complete stakeholders. The even and the effectualness of the client service provided testament have a absolute impact on the company’s market part, costs and gainfulness.
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This strategy is now adopted away kellogg's to accede an untapped, overflowing potential market, of emerging young women population in india.
For example, in the united kingdom where most people run through cereal regularly for their breakfast, kellogg's should try persuading consumers to steal their brand instead than a competitors brand.
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Make three justified recommendations for kellogg's to improve the cogency of the selling research used to contribute to the development of their marketing plans.
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What kind of food does the Kellogg Company make?
Kellogg Company is a strong market leader in the production of cereal and convenience foods. With 2009 reported earnings of $1.3 billion. The company maintains a leading position in the production of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and veggie foods.
Who is the market leader for Kellogg's cereal?
It is strategically targeted at the weight conscious consumers. This includes the Obese, overweight, diabetic, athletes and generally for everyone as an aid to keep fit. Kellogg’s is the market leader and enjoys a strong position.
Why is it important for Kellogg's to be socially responsible?
As a result, Kellogg’s appeals to the emotions of people as a socially responsible firm which puts the values of the society first before its profits. On the same note, Kellogg’s has taken up the role of advising parents on the importance of young people having breakfast every morning.
Which is the best marketing strategy for Kellogg's?
Kellogg’s represents its brand as a socially responsible product, which is committed to enhancing everybody’s health in society. In addition, Kellogg’s seeks to manifest its product as a commodity that highly cares about the future of the society and will, therefore, put young people’s affairs in the forefront.
Last Update: Oct 2021
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