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Advertising case studies
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Persil is A german laundry purifying brand, manufactured and marketed by unilever.
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How did Unilever come up with the dirt is good campaign?
From the ideation phase, OMO worked with Google to create a compelling live stream and maximise YouTube formats including TrueView and Masthead ads. Using resource from Google, the creative agency FP7 and Unilever, the team developed four phases of the highly coordinated Dirt Is Good campaign.
How many people are exposed to dirt is good?
Including all masthead and TrueView activity, the campaign reached 16.4 million unique users in the Gulf region. In one day, alone, the masthead reached 76% of unique users who were exposed to the Dirt is Good campaign, equivalent to 12.4 million unique users.
What is the purpose of the dirt is good campaign?
One of the most famous purpose branding initiatives comes from Unilever’s OMO/Persil and the Dirt is Good campaign, now operating in 78 nations around the world to address the play deficit and help children rediscover outdoor play. The notion that children need to get outside and get dirty through unstructured play is now a full-fledged movement.
Last Update: Oct 2021
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Horst
23.10.2021 03:38
Delight us 12 compass point font, 1 column inch margins, double spaced.
Therefore, we hope that you learned from these 7 advisable influencer marketing case studies.
Ivetta
28.10.2021 10:42
Watch from the mature brands that rich person come before you, taking the better pieces of their campaigns to redo your own.
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Tangerla
24.10.2021 00:50
Blended marketing campaigns hindquarters be a catchy art to perfect.
This is how you or your firebrand can leverage extremity marketing to make waves in the market today.
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22.10.2021 04:36
Universal advertising agency electronic network, bbdo, focuses connected the work in the lead of all else.
The media effect: donald trump campaign case study opinions astir the 2016 conjugate states presidential election are everywhere, and often have A particular stance that expresses a brawny opinion and stand on the issues regarding presidential-elect doanld trump- as his controversial use of social media platofroms such as chirrup and his personal website that promoted his slogan brand america.
This image illustrates dirt is good campaign case study.
This image illustrates Advertising case studies.
This picture shows Omo target market.
This image illustrates Omo marketing strategy.
This picture representes Branding case study 2020.
This picture demonstrates Agency case study.
This image shows Omo detergent.
This image representes Dirt is good unilever.